“Freeze!” You might have heard that sound off your television as the cops put the grab on another bad guy, but in this case, the origins actually come from the children’s game called “Freeze. Unfreeze.” Remember those days when your friends would play Freeze Tag or any number of variations thereof? In simple terms, the idea of a child’s game is how we’re taking an adult approach to the subject of responsible alcohol consumption. Don’t worry, no speech from a fiery pulpit here, no graphic images of car crashes, or teenagers sticking needles in their arms while their drug dealers hover nearby. Our message is a simple one, “Freeze before doing something stupid.” [more]